January 2025 eCommerce sales hit $363.9B, up 4.7% YoY, per ECDB. China saw a 6.3% drop, while South Korea led at 6.6%. DIY, Care, and Fashion topped category growth, per ECDB data.
January 2025 saw global eCommerce revenue hit $363.9B, marking a 4.7% YoY increase. South Korea led growth at 6.6%, while the U.S. and Germany posted 3.1% and 3.3%, respectively. However, China struggled, reporting a 6.3% decline. This marks a sharp shift as Chinese online retail has historically been a major growth driver. The report by ECDB highlights these shifts, reflecting a broader global rebalancing in digital commerce.
Some product categories outpaced overall market growth. DIY led with 6.7%, followed by Care Products at 5.4% and Fashion at 4.8%. Electronics trailed at 3.6%. The rising interest in home improvement and self-care aligns with consumer behavior shifts post-pandemic.
Will China’s eCommerce decline continue in 2025?
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