1️⃣ The Growth Engine 🚀
Meesho's strategy is simple: go where giants fear to tread. Over 50% of its sales are from Tier 2 cities and beyond. It's like finding gold in your backyard! Flipkart and Amazon, in their high castles, might have overlooked these areas, but Meesho, valued at nearly €4.6B, has its roots deep in these markets.
2️⃣ Seller's Paradise 🛍️
Here's the kicker: Meesho charges zero seller commissions. Yes, ZERO. It's like a buffet for small, unbranded sellers. This move has sparked a wildfire of adoption, making Meesho a haven for the underdog sellers. Meanwhile, Amazon India seems to be lagging with its focus elsewhere.
3️⃣ Staggering Numbers 📈
Let's talk figures. In the last 12 months, Meesho's order volume jumped by 43% YoY. Revenue? Up 54%. Apparel and fashion make up half of its GMV. And get this: 120M monthly active users, growing at 29% YoY. It's not just growth; it's hyper-growth.
4️⃣ Customer Loyalty 🤝
Loyalty in the e-commerce world can be as elusive as a unicorn, but not for Meesho. With a staggering 85% repeat customer rate, Meesho isn't just attracting users; it's keeping them. It's like throwing a party where nobody wants to leave.
5️⃣ The Big Picture 🌏
To put things into perspective, Flipkart holds a 48% GMV share of India's online retail, reaching around €26.7B in FY2023. But here's Meesho, growing faster than a bamboo on steroids, challenging the status quo and redefining the e-commerce playbook.
What does Meesho's explosive growth mean for the future of e-commerce in India's smaller cities
