📈 A Record Year for Mirakl
In 2024, Mirakl surpassed $10B in GMV, doubling its scale in just six years. On Black Friday, the platform hit $100M GMV, marking its most successful single day. Global GMV during Cyber Week saw a 30% rise compared to last year, with U.S. platform operators outperforming retail averages by 25%. The scalability and efficiency of the Mirakl marketplace model played a crucial role, enabling rapid growth in inventory and product categories.
🌍 Regional Highlights and Trends
The EMEA region achieved standout results, with GMV growing 43% year-over-year. Germany led the charge with a staggering 79% GMV surge, driving a 61% increase across DACH. NORAM mirrored this success with a 32% GMV jump and 28% rise in orders. France and Belgium delivered 52% growth in order volume, although inflation led to smaller average order values. Top brands like Adidas dominated sales, and practical items such as Dyson vacuums were bestsellers.
🤖 Technology Drives Success
Mirakl's technology ensured unmatched performance during peak periods. Tools like Mirakl Connect and Mirakl Ads personalized recommendations and streamlined operations for sellers and buyers. During Cyber Week, the platform handled 3.2B API calls and 41B product updates with 100% uptime. With the capacity to manage 82 orders per second, Mirakl proved its resilience and scalability during the busiest shopping season of the year.
💡 Shaping the Future of eCommerce
Mirakl’s success highlights the growing dominance of marketplaces in global eCommerce. CEO Adrien Nussenbaum credits the milestone to partnerships with retailers, adding that the platform's value lies in empowering businesses, unlocking growth for sellers, and enhancing consumer experiences. With $10B GMV achieved, Mirakl is poised to continue shaping the future of online retail. Co-founder Philippe Corrot predicts even greater milestones, emphasizing innovation and collaboration as the foundation of Mirakl's success.
How do marketplaces like Mirakl reshape eCommerce?
