LVMH's "exceptional" 2023, led by Sephora, saw a 9% rise in revenue to €86.2B. Sephora, the star performer, significantly contributed to the 25% growth in Selective Retailing, reaching €17.9B. This surge was particularly notable in North America, Europe, and the Middle East... as well as Alibaba.
Sephora had a historic year in sales and profit, dominating the beauty retail landscape. The brand made headlines with its first two UK store openings and revitalized its Champs-Élysées flagship. The 'Sephora kids' phenomenon and their pre-teen fans also went viral, further bolstering its public appeal.
LVMH's luxury travel retailer DFS benefited from the rebound in international travel. Tourists flocking back to Hong Kong and Macao played a crucial role in this revival, highlighting the sector's resilience and adaptability in post-pandemic conditions.
LVMH's Perfumes & Cosmetics saw an 11% organic growth, reaching €8.3B. This success was fueled by Dior's Sauvage, the world's top-selling fragrance, and other Dior hits like Miss Dior and J'adore. Fenty Beauty's Hella Thicc Mascara also contributed to this robust growth.
Despite a slowdown in luxury spending globally, LVMH outperformed its competitors. Its 2023 growth, although slower than 2022's 23%, was still impressive compared to Kering and Estée Lauder Companies, which saw revenue declines.
Alibaba.com's focus on beauty and personal care, the fourth-largest category on the platform, aligns with global wellness trends. With a 12% YoY increase in buyers and significant growth in DIY beauty tools, Alibaba is tapping into the 'Lipstick Effect', catering to consumers seeking affordable luxury.
Do you think this amazing growth of beauty segment is a short-term rebound or long-term consumer change
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