🌎 A Global Demand for South Asian Fashion
Laam, a Lahore-based online marketplace, serves South Asians worldwide by providing access to ethnic fashion. With 1,200 sellers and over 100,000 curated items, the platform delivers to 100+ countries. Its top markets include the U.S., Canada, and the U.K., though Pakistan remains its largest in terms of buyers. Ethnic wear, from casual to formal, fuels demand for events like festivals and weddings. Laam's success reflects a broader trend as migration expands the need for cultural fashion worldwide.
🧠 Tech-Driven Solutions for Sellers and Buyers
Laam uses data and machine learning to optimize its operations. Its algorithms process product details and ensure efficient stock management. Consumers enjoy personalized recommendations and AI-driven search tools. For sellers, Laam offers logistics, warehousing, and app-based services, including vehicle dispatch and barcode labeling. The platform even facilitates custom formal wear orders with a strict verification process, blending tradition with tech innovation.
🚀 Funding to Expand Beyond Pakistan
Laam recently raised $5.5M in an all-equity seed round led by Disrupt.com and Zayn VC. Other investors include Graph Ventures and tech leaders from Oracle and Microsoft. Despite Pakistan's startup funding slump—a 65% drop in 2024—the investment underscores confidence in Laam's unique proposition. The company plans to establish offices in the UAE and the U.S., targeting wider South Asian communities and global expansion.
📈 Competing in a Growing Market
Laam faces local competitors like SanaullaStore and international platforms like Daraz. However, its comprehensive catalog and unique seller support differentiate it. Co-founder and CEO Arif Iqbal emphasizes Laam’s focus on empowering sellers and buyers alike. With the new funding, Laam aims to grow its infrastructure platform Octane and onboard sellers from across South Asia. Its vision is to make South Asian fashion accessible globally while supporting local businesses.
What’s your favorite South Asian fashion trend?
