John Lewis introduces a retail media platform in partnership with Epsilon, letting brands manage ads on johnlewis.com. The platform provides real-time data, campaign control, and performance metrics, enhancing customer-brand connections.
John Lewis has launched a retail media platform in partnership with Epsilon. This new suite of capabilities allows brands to create and manage their own campaigns on johnlewis.com. Brands can utilize banner ads, sponsored product listings, and a clear dashboard to track performance and engagement. The platform aims to help brands connect with customers more effectively by providing detailed metrics and insights.
Brands can maintain always-on campaigns and adapt to trends like Back to School and Black Friday. Real-time data and performance metrics enable brands to measure the impact of their campaigns at the product level. According to John Lewis' Jemma Haley, this initiative is about improving customer experience by connecting individuals with relevant brands at the right time in their shopping journey.
John Lewis' partnership with Epsilon, known for launching a similar offer for Waitrose, is crucial. Epsilon’s regional CEO, Alban Villani, emphasized the opportunity for brands to evolve their strategies. He highlighted the platform's potential to build awareness and loyalty beyond mere performance goals. Owen McAdam from BSH UK & Ireland praised the platform for its campaign control and transparency, essential for maintaining a premium image.
John Lewis aims to make advertising on their site more beneficial and relevant. All ads undergo review by their in-house team to ensure suitability for customers. The investment shows John Lewis' commitment to better connecting shoppers with the brands they care about. As Jemma Haley noted, the platform is about meeting customers at the moments they are ready to engage with a brand, enhancing both customer experience and brand strategy.
Will John Lewis' new platform redefine retail advertising?
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