📈 Steady Sales Amid Challenges
In the 2023/2024 financial year, INTERSPORT Germany reported sales of $3.8 billion, matching the previous year's record. This achievement comes despite economic challenges like inflation and low consumer confidence. Dr. Alexander v. Preen, CEO of INTERSPORT Deutschland eG, stated, "We have outperformed the sports market with our sales development for the third time in a row." INTERSPORT.COM
🏬 Expansion Plans Unveiled
Looking ahead, INTERSPORT aims to open 100 new stores across Germany by 2030, focusing on medium-sized cities like Wiesbaden, Trier, and Hanau. This strategy seeks to strengthen their market presence and make sports accessible to more people nationwide. SGIEUROPE.COM
💡 Investment in Digitalization
The company is investing over $65 million in areas like digitalization, logistics, and sustainability. These investments aim to enhance customer experiences both in-store and online, ensuring efficient operations and a strong market presence. FORTNA.COM
⚽️ Sports Events Boost
Major sports events, such as the European Football Championship held in Germany, have positively impacted sales. Categories like team sports saw a 13% increase, highlighting the nation's enthusiasm for sports during these events. INTERSPORT.COM
How do you think INTERSPORT's expansion will impact local sports communities?
