🛠️ Castorama goes big
Kingfisher launched its newest marketplace at Castorama Poland, adding 500K new products from verified third-party merchants. This boosts Castorama’s existing 50K product range. The e-commerce platform sees 5–7M monthly visitors, promising merchants exposure and retail media tools for growth.
📈 Powered by Kingfisher
This marketplace leverages Kingfisher’s scalable platform built with Mirakl. Launched in Poland after success at B&Q in the UK, Brico Dépôt in Spain/Portugal, and Castorama France, this tech helps merchants meet quality standards and rapidly expand product offerings.
🌍 Kingfisher’s momentum
Since 2022, Kingfisher marketplaces have grown fast. B&Q’s marketplace sales made up 41% of its e-commerce revenue by Oct 2024. Brico Dépôt’s marketplace hit 22% of e-commerce sales by the same time. Castorama Poland follows these successes, pushing innovation in home improvement retail.
🚀 Castorama’s vision
David Gomez Cardona, Kingfisher’s Group Marketplace Director, said, “Offering customers greater choice is essential.” This move aligns with Kingfisher’s digital strategy, enabling Castorama to meet Poland's unique home improvement needs. Kingfisher continues to lead with its multi-country success formula.
Is Kingfisher setting a new standard for home improvement e-commerce?
