🛍️ New Partnership Announced
In The Style (ITS), a fast fashion retailer, has partnered with F&F, Tesco’s clothing brand. The collaboration will launch a new 22-piece collection. Starting June 20, the collection will be available on the ITS app and in 300 Tesco stores. This partnership aligns with ITS founder Adam Frisby's mission to make fashion accessible to everyone.
👗 Collection Details
The new collection includes a range of seasonal summer looks and occasionwear. Shoppers can expect satin, tailoring, and sequins. The line also focuses on versatile separates, allowing customers to mix and match pieces within the collection and with other F&F items.
🎨 Focus on Design
Ben Lee, Head of Design at F&F, emphasized the intentional design practices used in this collaboration. He stated, “We have focused on elevating our fabric and quality to ensure they have longevity and can be worn again and again.” This commitment to quality and sustainability is a key aspect of the new collection.
📈 Expanding Accessibility
ITS founder Adam Frisby highlighted that the partnership with Tesco will make the brand more accessible. With the in-store presence in 300 locations, ITS aims to reach a broader audience. Frisby believes this move will significantly enhance the brand's visibility and customer base.
Will you shop the new ITS x F&F collection?
