Fashion & Beauty
Shein invests €10M to support 250 European designers
Shein has announced a €10M ($13.3M) investment in its new Designer Incubator Program. This initiative aims to support 250 emerging European designers over the next five years. Through Shein X, designers retain ownership of their work while accessing Shein’s global platform. Nearly 100 French designers have already benefited, including Mathilde Lhomme. Shein plans to further its sustainability efforts through this program, emphasizing circular fashion choices. The company’s EMEA president, Leonard Lin, stressed the importance of empowering European talent while advancing Shein's sustainability goals.
September 22, 2024
