Google overturned a $1.6B fine from the EU's General Court, disputing a 2019 ruling on its digital ad practices. The court annulled the fine, citing errors in the European Commission's assessment of Google's contracts. The decision comes amidst broader regulatory scrutiny of Google’s business across the globe.
Google has successfully overturned a $1.6B antitrust fine imposed by the European Commission in 2019. The fine, related to Google’s online advertising business, was nullified by the EU's General Court. The ruling criticized the Commission for “committed errors” in evaluating Google’s contracts with third-party websites. The case centered on exclusivity clauses that Google was accused of using to limit competition in online search ads.
The annulled fine was one of three major penalties that the European Commission imposed on Google in recent years, totaling $8B. These penalties were part of a broader effort by the EU to regulate Big Tech companies and prevent anti-competitive practices. Despite the overturned ruling, the EU continues to monitor Google, and further legal battles may ensue. The European Commission has expressed its intent to study the judgment and consider its next steps.
Google’s win comes at a time when the company is under significant pressure globally. Just last week, Google lost an appeal in another EU case regarding its shopping comparison service, where it was fined $2.6B. Additionally, Google is currently facing legal challenges in the US and the UK, with accusations of monopolistic practices in digital advertising. This victory could influence the outcomes of these ongoing cases and the future regulatory environment for Big Tech.
In response to the court’s decision, Google welcomed the ruling, stating, “We are pleased that the court has recognized errors in the original decision and annulled the fine.” Google also mentioned that it had already modified its contracts in 2016 to address concerns raised by the European Commission. As regulatory scrutiny continues, Google remains focused on defending its business practices and adapting to evolving legal landscapes worldwide.
How will Google’s legal win influence Big Tech regulation?
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