🔍 FTC's New Study
The FTC, with international partners, studied 642 subscription websites and apps. Nearly 76% used dark patterns. These designs deceive users into actions like auto-renewal without clear cancellation methods. The study highlights the growing concern over consumer manipulation online.
📉 Common Dark Patterns
The study identified sneaking, obstruction, and nagging as frequent tactics. Sneaking, found in 81% of services, involved auto-renewal without clear opt-out options. Obstruction made cancellations hard, seen in 70% of cases. Nagging repeatedly pushed users towards unwanted actions, such as constant prompts to upload contacts.
⚖️ Legal Implications
The report's release may signal stricter FTC enforcement against dark patterns. This comes as the U.S. Department of Justice sues Apple over its App Store practices. Such legal actions emphasize the need for transparency in digital services. The FTC's ongoing efforts aim to protect consumers from deceptive designs.
🌐 Global Collaboration
The study, part of ICPEN's annual review, involved 27 authorities from 26 countries. The FTC will lead ICPEN from 2024-2025. This global effort, coordinated with the Global Privacy Enforcement Network, shows the international commitment to addressing consumer fraud and privacy risks posed by dark patterns.
Have you encountered dark patterns in subscription apps?
