🚀 Fresh funds fuel US expansion
Australian-based Fresho raised $17M in a Series B round to expand into the US market. Geoff Tarrant, Co-Founder of Payapps, led the round and will join Fresho’s board. The funding reflects confidence in the company’s ability to transform the fresh food industry through technology. Fresho has processed over 30M orders to date, signaling strong market demand. By 2025, the company plans to establish operations in states like Texas, New York, and California, aiming to connect with US wholesalers and restaurant chains.
🌐 AI driving food supply chain efficiency
Fresho is doubling down on AI and emerging tech with this funding. CEO James Andronis emphasized its significance: “Fresh food distribution has lagged in tech adoption, but pressure from margins and skills shortages is changing this.” COO Huw Birrell added, “Our focus is on delivering speed, precision, and insight to fresh food wholesalers.” This strategic use of AI will enable Fresho’s customers to adapt to market demands while improving operational efficiency.
🍽 Trusted by top culinary players
Fresho's platform is a hit with premium establishments, including Michelin-starred restaurants in London and New York. Customers like Ali Ahment from Adams Fruit & Veg Wholesale praised its user-friendly system, saying, “It’s super simple to use and has saved us heaps of time and money.” Fresho’s ability to simplify online ordering and payment processes is winning accolades across its global user base.
📊 Industry experts back digital change
Fresho’s success aligns with industry recommendations from firms like Deloitte, which stress the importance of modernizing legacy systems. Their report highlights that supply chain updates can enhance visibility and process efficiency. Fresho’s upcoming US expansion represents a forward-looking step to meet these demands, while fostering sustainability and growth within the fresh food market.
Is AI the key to reshaping food supply chains?
