🚀 Introduction to the Digital Leap
Frasers Group has initiated a significant upgrade to its digital infrastructure. Partnering with AND Digital, Valtech, Lab Digital, and XCM, the group introduces a robust platform to enhance its online and in-store customer experiences across its sports, premium, and luxury brands. This development marks a strategic pivot aimed at driving the next growth phase.
🌍 Focused Deployment in Europe
The new digital platform is first rolling out to Sports Direct in France, Germany, Denmark, and Spain. These initial markets will showcase the revamped capabilities before extending to other brands. The group's commitment is evident as it paves the way for a broader deployment in the upcoming months.
💡 Technological Innovations Unveiled
This platform, designed around MACH architecture, will significantly enhance operational efficiency. It focuses on improved inventory allocation, stock management, and product tracking. David Clark, chief customer officer, notes, "This is a major project for Frasers, demonstrating our confidence in our strategy and the strength of our business."
🛍 Enhancing Customer Experience
Key features of the new platform include hyper-personalisation, enhanced product discoverability, and refreshed designs, aiming to provide unmatched retail experiences. These improvements are expected to elevate customer satisfaction and boost sales, tailoring the group's offerings to meet evolving market demands.
What do you think of Frasers' new digital platform?
