Zara and Shein have both entered the beauty market, leveraging their brand presence and broad consumer reach.
They're both using their fashion insights to thrive in beauty, appealing to youth with trendy, affordable products.
Recent analysis from FoxiInteligence analyses it deeper
Shein's Beauty Ventures đ
đšSheGlam Launch: Shein introduced SheGlam, its makeup line, focusing on frequent updates, trendy items, and competitive pricing, all cruelty-free.
đMarket Impact: Beauty is Shein's fastest-growing category, accounting e.g. 7% of its market share in the Netherlands and 3.7% in France in 2023.
đłSpending Patterns: Shein's customers buy beauty products more often, potentially due to lower average prices.
Zara's Beauty Approach đș
đšPerfume Dupes: Zara's low-priced perfumes mimic luxury scents like La Vie est Belle by LancĂŽme, tapping into TikTok's dupe trend.
đŒMarket Performance: In Spain, Zara outperforms traditional perfume giants in online sales, with perfumes now capturing 63% of the beauty category.
đ©đ»âđTarget Demographic: Zara's beauty products are favored by young consumers, particularly Generation Y and Z.
