Data from Adobe and Foxintelligence shows Black Friday drove a 10% increase in spending, with November online sales hitting $107.3B. Mobile sales outpaced desktop, and Buy Now, Pay Later options grew significantly.
Black Friday sales increased by 10% year-over-year, reaching $10.8B.
November's total online sales hit $107.3B, with mobile devices accounting for $56.1B, ahead of desktop at $51.2B.
Flexible payment methods, like Buy Now, Pay Later, surged to $7.6B as consumers sought budget-friendly options.
Daily November sales averaged $2-4B, with Black Friday tripling to $12B.
Cyber Week delivered significant peaks, contributing heavily to seasonal sales.
Popular categories like electronics and FMCG fueled the growth, reflecting consumer demand.
Average Order Value (AOV) grew by 1% to $127, despite a 5% drop in items per order.
Higher order frequencies offset smaller basket sizes, ensuring volume-driven growth.
Black Friday was the best-performing day, while midweek sales lagged.
Amazon retained its dominance in European markets, leading sales.
TikTok Shop ranked second in the UK, showing rapid growth in social commerce.
MediaMarkt and e.Leclerc gained ground in Germany and France, respectively, solidifying their positions.
Do mobile devices now dominate Black Friday sales?
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