Mass
November 3, 2024
Amazon expands Rufus AI to new global markets
Amazon’s Rufus AI shopping assistant, which supports search, comparisons, and recommendations, expands to Canada, France, Germany, Italy, and Spain. Launched in the U.S. earlier this year, Rufus leverages Amazon’s data on customer reviews and product information to offer targeted recommendations. Shoppers can use the AI assistant through the latest Amazon app update. Amazon also announced investments of $230M to advance AI projects as it accelerates its presence in generative AI.
