🥡 Deliveroo’s New Partnership
On June 11, 2024, Deliveroo announced a new multi-channel partnership with Mob Kitchen. This collaboration aims to offer exclusive recipes that can be quickly prepared using ingredients delivered by Deliveroo. Mob Kitchen’s bespoke recipe finder tool on their website will host these recipes, catering to four moods: easy, healthy, comforting, and impressive. Consumers can purchase all necessary ingredients from local supermarkets listed on Deliveroo.
🍴 Mob Kitchen’s Mission
Deliveroo’s UK and Ireland marketing director, Rhianna Smith, said, "Mob Kitchen are on a mission to instil a passion for delicious recipes in everyone, and this is a passion we share at Deliveroo.” She added, "Through a wide range of recipes from ‘easy’ to ‘impressive’, we’re aiming to inspire customers with the breadth of ingredients available on Deliveroo." This partnership aligns with Deliveroo's goal of encouraging the use of their grocery delivery service for various occasions.
📱 Social Media and Influencers
The partnership will run until the end of August, featuring recipe content across Mob Kitchen's social media channels, including Instagram, Facebook, and TikTok. This content will include familiar influencers and celebrities, helping to engage a broad audience. The collaboration aims to leverage Mob Kitchen's vibrant online presence to promote the use of Deliveroo for grocery delivery.
🛒 Convenient Grocery Delivery
This new initiative highlights Deliveroo’s commitment to convenience and quality. By offering recipes that can be prepared with ingredients delivered in as little as 20 minutes, Deliveroo is positioning itself as a go-to solution for quick and delicious meals. This partnership is expected to attract more users to Deliveroo's grocery section, enhancing customer experience and satisfaction.
What do you think of Deliveroo’s new recipe partnership?
