They've been digging into the 2023 scene, trying to get the scoop on how, where, when, and why we're all clicking away online these days. Rithum teamed up with the big brains at Dynata, a top-tier global research firm, to chat with online shoppers all over the place. In August 2023, they reached out to over 6,000 active online shoppers hailing from the US, UK, Australia, France, Germany, Sweden, and Denmark. 🌐🛒 Ready for the juicy bits? Here are the key takeaways:
Shoppers Are Going Multi-Channel 🔄
Turns out, 83% of global shoppers aren't putting all their eggs in one basket. They're hopping across two or more sites before hitting the 'buy' button. And get this - a whopping 72% check out two to four sites. Talk about shopping around!
First Stop: Search Engines 🔍
When it's time to shop or just window shop, the majority kick things off with search engines. Yep, 42% are there to buy, and 43% are on the prowl for info. But it's not just Google getting all the love. Brand websites catch the eye of 12% of buyers and 14% of the curious, while Amazon pulls in 33% of buyers and 31% of researchers.
Multiple Marketplaces stops 🏪
three-quarters of shoppers globally are all about browsing and buying on various marketplaces. And over in Germany, a staggering 83% of consumers are making the rounds across different marketplaces
