📊 Temu's Unique Business Model
- Temu operates in 78 countries and territories as of September 2024.
- It uses a full consignment model, handling fulfillment and advertising for sellers.
- This model lowers costs for sellers, making it easier to achieve profitability.
🏆 Performance-Driven Culture
- Temu fosters a competitive internal culture with practices like "Horse Racing." (Multiple teams compete on the same project and are judged only by their final results!)
- Employees have freedom in their roles with a minimal number of KPIs (even procurement shares GMV/profit targets as the main KPI), with 30%! above-industry financial incentives.
🎯 Strategic Leadership Focus
- Temu's leadership is "absolutely consumer-oriented," guiding all major decisions.
- The company maintains a clear structure with minimal office politics.
- Focused KPIs help boost productivity and allow swift responses to market changes.
How will Temu's innovative model influence other e-commerce giants?
