B2B Web Traffic Spikes as Key Decisions Shift to Weekends🗓️

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Artur Stańczuk

September 15, 2024

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Summary:

New research by DesignRush reveals a 23% increase in B2B weekend traffic, signaling a shift in when decision-makers engage online, and highlighting opportunities for brands to adapt their strategies.

Deep Dive:

📊 Weekend Traffic Surge

DesignRush analyzed 950K U.S. search queries, finding a 23% rise in weekend traffic.

Key decision-makers like CEOs and VPs are now researching on weekends.

Weekend content engagement is higher, with longer sessions and more conversions.

🚀 B2B Marketing Shift

B2B brands must extend their campaigns beyond weekdays to capture weekend prospects.

Robin Fishley, SEO Director, stated, "Weekends are a powerful window of opportunity for marketers."

Summer 2024 had the highest weekend traffic growth in the study.

Should B2B brands prioritize weekend marketing strategies?

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