1️⃣ The stylish comeback 🎉
Remember when shopping meant flipping through a catalog thicker than your chemistry textbook? Well, ASOS just did a 180 from that. Bringing back its 'ASOS Insider Influencer Programme', halted in 2020, it's now all about staff turning influencers. Imagine your favorite fashion-forward friend, but they also work at ASOS and know a thing or two about the hottest trends. Dan Elton, ASOS's senior customer director, is buzzing more than a bee in a tulip field about it.
2️⃣ Inside the Insider Squad 👩🎤👨🎤
Meet the squad: 36 ASOS employees, each a mixtape of style, passion, and trend knowledge. They're not just picking out next season's wardrobe; they're here to bridge the gap between you and your next favorite outfit. It's like having a personal stylist, but instead of charging an arm and a leg, they're sharing their top picks straight from ASOS's endless digital aisles.
3️⃣ More than just a pretty face 🌟
This isn't just about looking good on Instagram. These insiders will also be the face of campaigns, blending their unique styles with ASOS's brand partnerships. It's a match made in fashion heaven, with the insiders' genuine love for the brand shining through every post, tweet, and snap. As Dan puts it, "There's no one better to help us build deep and authentic connections with our customers."
4️⃣ Catch them if you can 📱
Where can you catch this stylish crew? Everywhere. Instagram, TikTok, Snapchat—you name it, they'll be there, turning the digital sphere into a runway. From behind-the-scenes peeks to top styling tips, it's a full-access pass to the fashion world, no VIP ticket needed.
❓ Which ASOS Insider's style inspires you?
