🛍️ Asos Introduces Nibble AI Chatbot
Asos has launched a new AI chatbot named Nibble, allowing shoppers to negotiate prices directly on the site. Currently used for River Island stock, Nibble is part of Asos' strategy to enhance customer experience. With the AI tool, some customers have managed to secure discounts of up to 40%, highlighting its growing popularity among shoppers.
🤖 Expanding AI Integration
Asos is not new to AI. The company has been integrating AI into its operations for several years. Earlier this month, Asos signed a three-year deal with Microsoft, emphasizing its commitment to using AI for operational excellence and efficiency. The company aims to leverage AI to improve decision-making and streamline operations.
💼 Strategic Focus on Operational Excellence
Victoria Arden, Director of Technology Operations at Asos, stated that driving operational excellence is a key business strategy. The company is focusing on becoming faster and more efficient. Asos is investing in projects that matter, such as using AI tools to remove 'busy work,' allowing employees to focus on creativity and customer satisfaction.
🌍 Nibble's Broader Adoption
Asos is not alone in using Nibble. The AI chatbot is currently being used by around 300 brands and retailers, including Iconic London. Nibble's ability to provide personalized discounts and enhance shopping experiences is likely to see its adoption grow even further in the coming years.
Would you negotiate prices with an AI chatbot?
