🤖 ASOS Signs AI Deal
ASOS, a major fashion retailer, has signed a three-year agreement with Microsoft. This partnership will advance ASOS's use of AI across its operations. The deal involves using Microsoft tools like Power Automate, Teams Premium, and Microsoft Copilot. These tools will help automate processes and improve efficiency. ASOS aims to free up employee time for more creative tasks by reducing routine work.
🛍️ AI in Fashion at ASOS
Earlier this year, ASOS launched its ‘AI Stylist’ feature, powered by Azure OpenAI. This tool helps customers discover new fashion looks through a conversational interface. ASOS has been an early adopter of AI, integrating it into various aspects of its business. This partnership with Microsoft will further enhance their AI capabilities, particularly in delivering personalized shopping experiences.
🚀 Microsoft’s Role
Microsoft has been a long-term partner of ASOS, with Azure being ASOS’s preferred cloud platform. Olaf Akkerman, General Manager of Retail and Consumer Goods at Microsoft UK, praised ASOS's innovative use of AI. He highlighted that this new agreement would bring significant productivity gains. ASOS employees will have more time to focus on data-driven strategies to better serve customers.
💼 Strategic Impact
Victoria Arden, ASOS’s Director of Technology Operations, emphasized the strategic importance of this deal. She stated that AI tools are crucial for driving operational excellence. The partnership with Microsoft aligns with ASOS's goal to be fast, efficient, and effective. This collaboration is expected to unlock greater creativity and insights, benefiting both employees and customers.
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