📈 New Ad Feature for Non-Sellers
Amazon has introduced a new beta feature for businesses that don’t sell products on its platform. This feature enables them to generate leads through display ads across Amazon’s network. Businesses can now capture customer interest directly within the ad creative without customers needing to leave the website they’re browsing.
🌐 Extensive Reach
These ads appear across Amazon’s properties, including the homepage and product detail pages. They are also displayed on owned sites like Twitch and IMDb, and various third-party destinations. The placements are automatically optimized based on targeting tactics and desired outcomes, ensuring the best results for advertisers.
🔍 Industry Insights
Search Engine Land contributor Navah Hopkins confirmed the feature's availability, noting that before this, customers couldn’t fill out lead forms. Jeffrey Cohen also highlighted this update on LinkedIn. This move allows businesses of all sizes to leverage Amazon's rich data ecosystem, providing a level playing field in digital advertising.
🚀 Future Prospects
Amazon's new ad tool is part of a broader strategy to compete more aggressively in digital advertising beyond its ecommerce platform. Businesses interested in this beta feature can contact their Amazon Ads Product Development Manager for more details through the Ad console. This new offering underscores Amazon’s commitment to expanding its advertising solutions.
How will Amazon’s new ad feature impact digital advertising?
