Amazon integrates QuickBooks into Seller Central by mid-2025 to help U.S. sellers manage finances, access loans, and scale. The partnership uses AI for profitability insights and tax simplification. Expansion to international markets follows.
Amazon and Intuit have joined forces to make financial management easier for Amazon sellers. Starting in mid-2025, QuickBooks will integrate directly into Amazon Seller Central, initially in the U.S., then expanding globally. This partnership offers sellers a streamlined way to manage finances, optimize profitability, and simplify compliance using Intuit’s AI-driven tools.
With this integration, sellers can transfer their Amazon data into QuickBooks’ AI-powered platform. This technology provides tools to understand cash flow, profitability, and tax obligations. Sellers can also access tailored capital solutions through QuickBooks Capital directly within Amazon Seller Central, improving scalability and financial flexibility.
Amazon VP Dharmesh Mehta emphasized the goal of equipping sellers with tools for efficient scaling. Intuit CEO Sasan Goodarzi echoed this sentiment, highlighting QuickBooks’ ability to save time and boost profitability. Both companies aim to foster seller success by combining Amazon’s marketplace tools with Intuit’s financial expertise.
The collaboration builds on Amazon’s recent efforts to empower sellers. In September 2024, Amazon unveiled Project Amelia, a generative AI assistant designed to simplify business operations. Together, these initiatives show Amazon’s commitment to helping sellers navigate complex global markets with ease.
How will QuickBooks integration impact Amazon sellers?
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