🚀 Smarter ads with AI
Amazon Ads has launched Brand+, an AI-powered tool in its DSP. It helps brands reach the right audience by analysing shopping, browsing, and streaming signals. The AI models identify customers most likely to buy, making ads more effective. Beta tests saw a 10% sales increase and 70% higher website traffic. Marketers can now run smarter, data-driven video ad campaigns.
📺 Targeting beyond Amazon
Brand+ places video ads on Amazon properties like Prime Video and Twitch. It also extends to publishers like Buzzfeed, Fox, and Dotdash Meredith. The AI ensures ads reach customers at the right time in their buying journey. This move makes Amazon Ads a stronger competitor in digital advertising.
📊 AI meets advertiser control
Brand+ lets advertisers automate TV ad buying while keeping control. They can optimise campaigns with flexible settings and detailed reports. Rajiv Ragu from Thorne praised Brand+ for boosting ROAS and customer engagement. He plans to expand its use in 2025 due to its strong performance.
🔮 The future of advertising?
Kelly MacLean of Amazon DSP believes AI-human collaboration is the future. Amazon Ads is already refining its AI-driven ad tools, including Performance+ and Ad Relevance. With third-party cookies fading, Amazon is positioning itself as a leader in programmatic AI advertising.
Will AI-driven ads reshape digital marketing in 2025?
