Alibaba expands globally with "Alibaba Guaranteed," enhancing procurement transparency, payments, and dispute resolution for US and European small businesses. The platform saw a tripling in buyers and $50B in transactions, fueled by demand for automotive parts and sports products.
Alibaba, the Chinese retail giant, is expanding its global presence with a new service called "Alibaba Guaranteed." This service aims to help small businesses in the US and Europe by providing greater transparency in procurement, payments, and dispute resolution. Alibaba's President Kuo Jian highlighted that this move aligns with global trends and addresses the needs of fragmented supply chains.
Chinese consumers have benefited from tracking supply processes and favorable return conditions for years. Now, Alibaba.com is extending these benefits to small retail businesses worldwide. The new service provides detailed delivery dates and free return options, which were previously unavailable due to trade complexities. According to Kuo Jian, "Over the past five years, the number of buyers on Alibaba.com has tripled, reaching $50B in online transactions."
Alibaba.com is facilitating sales of various products from Chinese suppliers to small businesses globally, including the US and Europe. The platform caters to both retail and wholesale markets, with a focus on corporate clients. The rising popularity of electric vehicles has driven demand for automotive parts, while European buyers also seek sports products. "The increasing demand reflects Alibaba's capability to meet diverse market needs," said Kuo Jian.
Natalya Milchakova, a leading analyst at Freedom Finance Global, believes that the "Alibaba Guaranteed" service is a timely addition for European companies. High return costs and inflation have hurt retail sales in Europe. Milchakova noted, "The use of artificial intelligence in this new service will significantly boost Alibaba's customer base in Europe." Alibaba's strategy shows its commitment to supporting small businesses and adapting to global market dynamics.
How will Alibaba’s new service impact small businesses globally?
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