🌟 New Accessibility Tools from Zoovu
Zoovu, a leader in AI-powered ecommerce product discovery, announced new tools and capabilities on Global Accessibility Awareness Day. These tools help ecommerce brands comply with ADA level AA and WCAG 2.1 guidelines. According to the CDC, 27% of the US population has accessibility challenges. However, 45% of major ecommerce sites fail to meet ADA requirements, and 96.3% had WCAG failures in 2023. This gap means millions lack proper online shopping access, leading to a 43% increase in accessibility lawsuits.
🔧 Enhancing Online Shopping for All
Zoovu’s new features include live video and audio captions, 4.5-to-1 contrast ratios, text resizing up to 200%, and simpler navigation. These enhancements ensure online businesses can build product discovery experiences that meet ADA compliance. “Ensuring accessibility is more than following the law. It’s just the right thing to do,” said Bryan Gould, director of the National Center for Accessible Media.
🌍 Commitment to Accessibility
Millions interact with Zoovu’s product discovery experiences annually, making accessibility a core part of their mission. Jonathan Taylor, Zoovu’s CTO, said, “Our next level certification allows any business to empower every consumer to discover the right products. This focus on inclusivity creates stronger long-term customer relationships.” Zoovu helps brands manage complex collections of product information, ensuring frequent website changes don’t disrupt ADA compliance.
💡 Building a Better Future
Zoovu’s commitment to accessibility has been part of their DNA since day one. Their tools reduce cognitive load and enhance understanding for users with diverse abilities. By making it easier to provide accessible shopping experiences, Zoovu is setting a new standard in the ecommerce industry. This approach not only complies with legal requirements but also fosters a more inclusive online environment, benefiting both businesses and consumers.
How do you think accessibility impacts online shopping?
