🌿 Yves Rocher's Bold Marketplace Move
On September 23, Yves Rocher, the iconic French botanical beauty brand, launched its very own digital marketplace. This new platform brings together over a dozen partner brands focused on complementary products, from children's care to men’s grooming. Among the early participants are Ouate, a children’s hygiene brand, and Monsieur Barbier, specializing in men’s grooming. According to Guillaume Darrousez, CEO of Yves Rocher, the marketplace is "a crucial step in our digital transformation." He emphasized that this aligns with Yves Rocher’s sustainability and growth goals.
💻 Aiming for 50 Brands by 2024
Yves Rocher's new marketplace is only the beginning. The brand plans to host up to 50 beauty and wellness brands by the end of 2024. The marketplace will also be accessible via Yves Rocher’s mobile app, offering customers a more seamless shopping experience. This move strengthens their digital sales, which currently make up only 10% of their revenue. The company's long-term goal is to double this share within the next three years. Expansion into other European countries is part of the plan, with the US and Asia already seeing recent expansions.
📊 Leveraging Retail & Customer Base
To attract partner brands, Yves Rocher is leveraging its significant presence in France and beyond. The company boasts 660 stores across France, 8M customers, and a website that processes 1.5M orders annually. This network will help smaller beauty brands, like WhatMatters, gain exposure. Founder Charlotte Catton of WhatMatters highlighted the emotional importance of this collaboration, saying it's "an honor to be associated with Yves Rocher." Partnering with Yves Rocher opens the door for increased visibility and growth.
🌍 Global Vision, Local Challenges
Yves Rocher operates in over 90 markets, generating $1.3B in annual revenue. However, the brand has struggled due to the Covid-19 pandemic and economic slowdowns. To boost profitability, the company recently sold a perfume production site to Arcade Beauty as part of its cost-cutting measures. Despite these challenges, Yves Rocher remains committed to expanding digitally and improving profitability. With over 250M products sold annually and 2,200 retail locations globally, Yves Rocher's digital expansion strategy, including this marketplace launch, positions it for further success.
Will Yves Rocher's marketplace double its online sales?
