Wolt’s acquisition of Tazz marks its entry into Romania, leveraging Tazz's strong local presence and operations across 35 cities.
Wolt, a Helsinki-based tech giant, acquired Tazz from eMAG.This marks Wolt’s first step into Romania, a vibrant market.Tazz operates in 35+ cities, offering food & grocery delivery.Wolt, founded in 2014, joined DoorDash in 2022 for global growth.Together, they now cover operations in over 30 countries.This acquisition solidifies Wolt’s expansion strategy in Europe.
Tazz will continue its restaurant & grocery services as usual.It remains part of the eMAG Genius subscription program.Miki Kuusi, Wolt CEO, praised Tazz’s customer relationships.Alin Serban, Tazz CEO, sees this as a growth opportunity.Serban will continue leading Romanian operations for Wolt.This partnership aims to enhance local service quality.
Romania is a growing market for tech-driven delivery services.Tazz has seen rapid growth in retail, food & grocery sectors.The team of 260 employees supports operations in key cities.Wolt’s entry may intensify competition with Glovo & Bolt.Local expertise from Tazz offers Wolt a competitive edge.This acquisition reflects confidence in Romania’s digital economy.
Wolt plans to integrate its tech expertise into Tazz’s services.Enhanced logistics & delivery times are likely key priorities.DoorDash’s backing adds strategic & financial muscle to Wolt.Customers can expect innovative services from this merger.The deal also strengthens Wolt’s European market footprint.The future of delivery in Romania looks dynamic & promising.
Will Wolt disrupt Romania’s delivery market?
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