Will Zalando become the next Shein?

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Artur StaƄczuk
January 21, 2024
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🌍 đŸ‡ȘđŸ‡ș Will Zalando become the next Shein? Even though Zalando has discontinued its Factory to consumer (F2C) model tests (with end of Movmnt app and zLabels), the recent launch of Zeus fulfillment could signal a comeback of the strategy. With Shein's rise and shareholder pressure for profits, Zalando's market strategy and commitment to quality over quantity face a cruci

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