Temu on the Fast Track to Fame and WeWork Sequel.

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Artur Stańczuk
January 29, 2024
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Summary:

Temu's marketing blitz is turning heads with a 1,000% increase in ad spend and over 350M monthly site visits (up from 50M at the beginning of 2023). On top of that GWS Magnify estimates Temu had 82.4 million active shoppers using its app in September 2023, up from 4.6 million a year prior. But with a shaky unit economics model and dwindling consumer interest, this strategy seems more like a gamble than genius. Will Temu's pivot to an international seller base and attempts to mimic Amazon's success pay off, or will it crash like a poorly built house of cards?

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