🛒 New Tool for Supplier Insights
Walmart Data Ventures introduced Digital Landscapes on June 5, 2024. This new tool is part of the Walmart Luminate platform. It allows suppliers to track online shopper behavior before a purchase. They can see how customers find their products across the internet. The beta version is available now, with full access coming this summer.
📈 Tracking Shopper Behavior
Suppliers using Digital Landscapes can analyze engagement trends and traffic sources. This includes searches on Walmart.com, the Walmart app, search engines, and social media platforms. These insights help suppliers allocate resources more effectively and improve marketing campaigns.
🚀 Boosting Marketing Strategies
With Digital Landscapes, Walmart aims to provide valuable data as third-party cookies are phased out. The tool offers insights into customer journeys, helping suppliers understand when customers are most likely to shop online. This can lead to better-targeted campaigns and higher sales.
💼 Expanding Walmart's Data Ventures
Digital Landscapes is the latest product from Walmart Data Ventures, established in 2021. It enhances the Walmart Luminate suite, supporting Walmart Connect's advertising business. In Q1 of fiscal 2025, Walmart Connect grew 26%, with active advertiser counts up 19% and marketplace seller growth over 50%. Recent collaborations with Disney Advertising further boost Walmart's media capabilities.
How will Walmart's Digital Landscapes impact supplier strategies?
