🇪🇺 Vinted merges with Rebelle, expanding luxury fashion offerings. Vinted, having acquired Rebelle 18 months ago, to shut down Rebelle on March 18. Account migration starts February 19, focusing on upscale market. Rebelle’s Cécile Wickmann becomes Vinted's Senior Director Luxury.
On February 19, Vinted begins the process of transitioning Rebelle’s user accounts, marking the first step in merging the two platforms.
The merger expands Vinted's range into luxury fashion, a significant shift from its traditionally budget-focused marketplace.
Rebelle’s founder Cécile Wickmann takes on a pivotal role at Vinted as Senior Director Luxury, steering the luxury fashion strategy.
Vinted had already adopted Rebelle's verification process for luxury items, ensuring the authenticity of high-value fashion pieces.
With offices across Europe and the U.S., Vinted's global footprint and diverse offerings are expected to strengthen following the merger.
What do you think the merger of Rebelle into Vinted means for the future of luxury secondhand fashion?
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