🌍 Global Expansion
Vestiaire Collective, a leading pre-loved luxury fashion platform, has launched websites in Chinese, Dutch, and Swedish. This move is part of its strategy to expand its global footprint. The company operates in 70 countries but had only six localized languages. Using AI, it now adds these three new languages, making it easier to serve and support customers in these regions.
📈 Hong Kong Growth
In the past three years, demand in Hong Kong grew by 208%. This significant growth prompted Vestiaire Collective to open new offices and warehouses locally. The Chinese-language website aims to reduce barriers between consumers and sustainable fashion, supporting the company's Asia Pacific growth strategy.
🤖 AI Technology
AI technology has enabled Vestiaire Collective to launch and operate new languages with ease. The AI allows the company to localize communication and respond effectively to customer service requests without additional resources. This technology delivers more accurate translations and enhances customer service productivity, resulting in better support and more efficient operations.
🌟 New Market Success
Since launching the new languages, Vestiaire Collective has seen a 200% increase in new buyer growth in Hong Kong, Belgium, the Netherlands, and Sweden. Chief Operating Officer Klemen Drole stated, "Incorporating artificial intelligence across our organization empowers our teams to scale languages more efficiently and provide a more seamless customer experience." The expansion connects the company more closely with its global community and unlocks growth in high-potential markets.
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