🔍 Big change in ad placements
Google Ads is shaking things up. Starting March 19, all advertiser accounts will be opted out of serving ads on parked domains. These domains are registered but not developed, often leading to lower-quality traffic. The rollout will happen over several months.
📉 Why this matters
The change affects all advertisers using Google’s Search Partner Network. This could reduce ad reach but improve placement quality. Marketers who still want these placements must manually opt in through Content Suitability settings.
📅 What led to this?
Google hinted at this in September when it stopped serving ads on parked domains for new accounts. Now, it’s making this the default for all advertisers. Kirk Williams, Founder of Zato Marketing, first spotted the update via an email from Google.
🔮 What’s next?
Advertisers need to review their settings. Those who relied on parked domains must now opt in manually. Google hasn’t confirmed why it made this change, but it likely aims to improve ad performance and trust in its ad network.
Will this improve ad quality or hurt advertiser reach?
