🛒 Retailers vs. Marketplaces
- In France, marketplaces account for 31% of sales, lower than Germany and Spain at over 40%.
- Maisons du Monde launched its marketplace in 2022.
- Retailers like Ikea City and Castorama are adopting new urban proximity concepts.
- Physical stores still dominate, but eCommerce is growing annually.
📈 Direct Sales vs. DtoC
- Pure players account for 30% of sales in France and the UK, over 50% in Germany, Italy, and Spain.
- Pandemic growth for pure players slowed due to the return of physical commerce.
- Traditional players adopted omnichannel strategies, increasing online sales.
- Second-hand furniture markets are minimal, with Ikea offering "Second Life Spaces" in France.
🛍️ Top Retailers
- Ikea and Amazon lead in the UK, France, Italy, and Spain.
- Otto is the top retailer in Germany.
- La Redoute, Maisons du Monde, and Cdiscount are top 5 in France.
🎨 Consumer Trends
- Product personalization is key, with online configurators allowing custom furniture designs.
- Advanced delivery options include selecting day and time of delivery and easy returns.
- Companies offer furniture assembly services to ease online purchases.
How do you prefer buying furniture: online or in-store?
