Foxintelligence has compiled a study on trends in saels of furniture category across selected European countries. The post-pandemic era has fueled a surge in the furniture market, driven by the desire to upgrade homes for comfort, while consumers now prioritize personalized, sustainable furniture with flexible delivery options. Foxintelligence explored how marketplaces impact retailersâ sales and whether pure players still have a place in the furniture market.
- In France, marketplaces account for 31% of sales, lower than Germany and Spain at over 40%.
- Maisons du Monde launched its marketplace in 2022.
- Retailers like Ikea City and Castorama are adopting new urban proximity concepts.
- Physical stores still dominate, but eCommerce is growing annually.
- Pure players account for 30% of sales in France and the UK, over 50% in Germany, Italy, and Spain.
- Pandemic growth for pure players slowed due to the return of physical commerce.
- Traditional players adopted omnichannel strategies, increasing online sales.
- Second-hand furniture markets are minimal, with Ikea offering "Second Life Spaces" in France.
- Ikea and Amazon lead in the UK, France, Italy, and Spain.
- Otto is the top retailer in Germany.
- La Redoute, Maisons du Monde, and Cdiscount are top 5 in France.
- Product personalization is key, with online configurators allowing custom furniture designs.
- Advanced delivery options include selecting day and time of delivery and easy returns.
- Companies offer furniture assembly services to ease online purchases.
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