🎉 Symphony's Launch at TikTok World 2024
At TikTok World 2024, the Symphony suite of ad solutions powered by generative AI was launched. Symphony includes Symphony Digital Avatars, AI Dubbing for global translations, and Symphony Collective. These tools help creators and brands produce TikTok-first content that stands out. Research shows TikTok-first ads boost purchase intent by 37% and brand favorability by 38%. Moreover, 79% of TikTok users prefer brands that understand how to create content specifically for the platform.
🌍 Global Reach with Symphony Digital Avatars
Symphony Digital Avatars allow creators and brands to captivate global audiences. These avatars, created using AI, represent real people and can display a variety of gestures, expressions, and languages. TikTok users are 58% more likely to trust brands they learn about from TikTok creators. Stock Avatars are pre-built and diverse, while Custom Avatars can be tailored to represent specific creators or brand spokespersons. This helps brands localize their global campaigns effectively.
🎤 Breaking Language Barriers with AI Dubbing
The Symphony AI Dubbing tool helps creators and brands overcome language barriers by translating content into over 10 languages. It automatically detects the original language in a video, transcribes, translates, and produces a dubbed version. This ensures the message is inclusive and impactful across diverse audiences. TikTok aims to help brands scale their creative campaigns to meet their objectives and connect with a global community.
🤝 Symphony Collective: Shaping the Future
TikTok is also launching the Symphony Collective: Industry Advisory Board. This board includes representatives from major brands and agencies, as well as prominent creators. The goal is to discuss the development and responsible use of AI in creative marketing. The board provides critical feedback on TikTok’s AI marketing solutions. Members include representatives from Mondelez, American Eagle, Wendy’s, and the NBA, and creators like Drea Okeke, David Ma, and O’Neil Thomas. They will help guide the future of AI in creative marketing.
How will TikTok's AI tools impact global brand strategies?
