📈 Record Sign-Ups
The Easy E-Receipt 2.0 program saw double the participation this year. TikTok expects four times more stores to join than last year. Sales spiked in just three days after launch. Local businesses are leveraging this boost ahead of Chinese New Year.
🛍️ Festive Shopping Surge
Engagement on TikTok skyrocketed with over 600K Lunar New Year posts. Online searches for festive products jumped 370% last week. Top-selling items include traditional shirts, lanterns, and paper offerings. TikTok Shop is now central to seasonal shopping habits.
💳 Tax Benefits & Ease
Shoppers can request tax invoices via chat from Jan 16 to Feb 28. Individuals can claim up to 50K baht in deductions. This makes festive shopping financially attractive. The program simplifies transactions while supporting local sellers.
🎯 More Promotions Ahead
TikTok Shop is rolling out more discounts, including PAYDAY deals. Promotions on Feb 2 will feature up to 80% off select items. Ms. Kranika Niwatthayuwong says this strengthens local businesses. The platform remains a key player in Thailand’s digital economy.
Will TikTok Shop redefine holiday shopping in Thailand?
