TikTok shifts focus to US, pauses EU ecommerce

By  
Artur Stańczuk
June 9, 2024
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Summary:

TikTok stops ecommerce in Europe to focus on the US, aiming for $17.5B in sales by end of 2024. The company faces a potential ban in the US and legal challenges to divestment demands. Investigations in Europe also continue.

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