TikTok sees K-culture spend doubling to $143B

By  
Artur Stańczuk
July 21, 2024
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Summary:

Global spending on Korean cultural products is expected to nearly double to $143B by 2030, driven by TikTok's influence. Currently valued at $76B, Hallyu's growth is fueled by viral K-content across platforms, especially in the U.S. and Southeast Asia.

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