🚀 Temu's Big Move
Temu is shaking up Korea’s e-commerce market. On Feb. 18, the company announced plans to onboard local sellers. Unlike its usual model of shipping from China, this shift to "local-to-local" means Korean sellers manage inventory and shipping themselves.
📊 A Growing Rivalry
Temu follows AliExpress, which launched K-Venue in October 2023. Both platforms aim to challenge Korean giants like Coupang and Naver. With 8.2M monthly users since July 2023, Temu is quickly gaining traction in Korea's $168B e-commerce market.
📦 Logistics and Expansion
To support growth, Temu leased a logistics center in Gimpo. It's also hiring in HR, PR, and logistics to build local operations. The company is securing major shipping partnerships to ensure fast deliveries, crucial for competing in Korea’s fast-paced market.
🔥 The Battle Heats Up
Korea's e-commerce race is tightening. Coupang still leads, but AliExpress and Temu rank 2nd and 3rd. With past payment failures at TMON and Wemakeprice shaking trust, new players see an opening. Korean shoppers now have more choices than ever.
Will Temu's local approach give it an edge over Coupang?
