Target eyes Amazon Prime, Walmart+ with new membership

By  
Artur Stańczuk
February 11, 2024
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Summary:

As Target considers a dive into paid memberships, dubbed "Project Trident," it faces the challenge of differentiating itself in a crowded market. Nearly 86% of US adults already subscribe to similar services. Will Target's blend of Shipt, discounts, and possibly streaming partnerships be enough to stand out?

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