📦 Swiggy Minis' New Direction
Swiggy, the Indian food delivery giant, is revamping its Minis platform into a link-in-bio service. Originally launched in 2022, Minis was meant to be a Shopify alternative, helping small businesses create online stores. This change aims to help businesses and service providers, such as nutritionists and fitness trainers, reach more customers through social media.
📈 Enhancing User Experience
A Swiggy spokesperson mentioned that Minis' primary goal is to enable sellers to quickly create operational websites. The company observed significant traffic from social media pages, prompting this pivot. Despite only 5%-10% of customers visiting store pages directly, Swiggy believes this new direction will improve engagement and conversion rates.
🔗 New Features and Integrations
Swiggy Minis will now serve as a landing page for sellers to direct traffic from social media. The platform will soon integrate with Google Calendar, allowing service providers to manage bookings. Additionally, Google Reviews will be added as a rating system. This update keeps the no-commission policy intact, aiming to support small businesses.
🚀 Future Prospects
Swiggy is expanding its offerings beyond physical products, accommodating digital services. The company, which plans to raise $1.25 billion through an IPO in India, is focusing on scaling its quick commerce platform, Instamart. Competing with Zomato's BlinkIt and Zepto, Swiggy aims to enhance its market position with these new features for Minis.
Do you think Swiggy Minis' new strategy will attract more users?
