🎯 Ghostwrite's Unique Toy Concept
Josh Luber, co-founder of StockX, is now venturing into the toy market with his new company, Ghostwrite. The firm creates limited edition toys, all sharing the same shape but available in various sizes and designs. Ghostwrite aims to tap into the growing market for collectible toys, a space that has seen a surge in interest from collectors, investors, and speculators, similar to the trends in sneakers and trading cards.
💼 Backing by High-Profile Investors
Ghostwrite has attracted significant backing from high-profile investors, including Michael Rubin, CEO of Fanatics Inc., actor Mark Wahlberg, record executive Scooter Braun, and Steve Case’s venture capital fund, Revolution's Rise of the Rest. These investments signal strong confidence in Ghostwrite's potential to carve out a niche in the collectible toy industry. As Luber noted, "The collectible toy space is big enough to matter."
📊 Strategic Partnerships and Collaborations
Ghostwrite is already making waves with strategic collaborations and licensing deals. The company has partnered with Eastside Golf and Rocky’s Matcha, and secured licensing deals with major sports organizations, including the NBA, WNBA, and MLB. These partnerships will help Ghostwrite create unique, desirable collectibles that appeal to a wide audience, from sports fans to art enthusiasts.
🔨 Innovative Auction Model
Ghostwrite will sell its toys exclusively through its website, using a blind-Dutch auction model to ensure fair pricing. This model allows users to place bids without knowing the price others are offering, promoting equity in pricing. Additionally, Ghostwrite is working with StockX to integrate its primary and secondary markets, allowing for a seamless resale experience. This integration aims to attract both collectors and investors looking to buy and sell these unique toys.
Will Ghostwrite succeed like StockX in the toy market?
