🎤 Keynote by Sebastian Hamann
On May 16, 2024, Shopware Co-CEO Sebastian Hamann highlighted the importance of AI and 3D technologies during his keynote at Shopware's Community Day. He emphasized, "In the next 5 years, artificial intelligence and spatial commerce as core technologies will significantly shape and change the market." Hamann's vision is to make these technologies accessible to retailers immediately, preparing them for the new era in online retail.
🛠️ New Features Unveiled
Shopware presented several innovative tools, including the Scene Editor and AI Copilot. The Scene Editor allows retailers to create immersive 3D product displays, enhancing the customer experience and improving conversion rates. The AI Copilot's "Text to Image" feature enables quick generation of mood images for product backgrounds, allowing for greater personalization. These tools are designed to save time and money while improving customer satisfaction.
📈 Focus on B2B
A significant portion of the event focused on Shopware's B2B advancements. The new Sales Agent tool centralizes sales activities, integrating with existing CRM and communication tools. Hamann noted that over 60% of Shopware's dealers are now engaged in B2B. The market volume for B2B is expected to triple by 2030, making these innovations crucial for future growth. The Sales Agent tool, available this summer, is customizable for different sales organizations, ensuring a seamless transition.
🗣️ Insights and Collaboration
The Community Day also featured valuable insights from industry experts and Shopware partners. Speakers like Michael Schödder from Toyota Germany and Christian Hackmann from Beijer Ref AB shared their perspectives on technological trends. The event facilitated networking and discussions about the impact of AI and customer experience innovations on online retail. Shopware's commitment to an open developer community and collaborations, such as with Instorier for immersive elements, highlights its role as an industry incubator.
How do you think AI and 3D will change online shopping?
