🌐 Enhanced Platform Features
On February 23, at JW Marriott Hotel, Shopee announced platform upgrades. Ian Ho, vice-president, highlighted Shopee's commitment to evolving with consumer needs, enhancing user experience through a rich content ecosystem.
🚚 Logistics and Return Improvements
Shopee focuses on smooth logistics across Southeast Asia, introducing next-day deliveries and an improved return policy. This includes more drop-off points and instant delivery services in countries like Malaysia and Indonesia.
🔒 Brand Protection and Payment Flexibility
Shopee's Brand IP Portal aids in safeguarding intellectual property, encouraging a safer shopping experience. Additionally, the SPayLater feature allows flexible payments, increasing accessibility for users.
📺 Content and Engagement Expansion
Addressing Gen Z's preferences for interactive shopping, Shopee expands features like Shopee Live and introduces Shopee Video in multiple countries. This strategy aims to enhance engagement through real-time interactive content.
How do Shopee's new features impact your shopping?
