Sephora says goodbye to Korea this spring

By  
Artur Stańczuk
March 24, 2024
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Summary:

Sephora is bowing out of Korea, starting to close down its online, app, and physical stores from May 6. The exit includes the loss of loyalty points for members and deletion of their info, with customer service winding down by mid-August. This move contrasts with Ulta's expansion into Mexico and comes amid leadership changes at Sephora.

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