š Rapid Growth
- TEMU launched in April 2023.
- Surpassed Shein in market share within four months.
- Attracted French consumers with low prices and diverse products.
- Aggressive marketing and promotions boosted visibility.
š Market Competition
- TEMU has a 11.9% penetration rate, close to Shein's 12.8%.
- TEMU customers spend $122/year, higher than Shein's $94.
- Average of 3.3 purchases per year per customer, similar to Shein.
- Rapid adoption shows effective competition strategies.
š„ Customer Demographics
- Balanced gender representation: TEMU attracts both men and women.
- Strong presence of Generation X and B (index of 145).
- Shein attracts mostly young females (index of 160 for women).
- AliExpress has more male customers (index of 115 for men).
šļø Shopping Behavior
- TEMU customers spend $2,500 annually, above the market average of $1,800.
- Frequent shoppers with 45.8 purchases/year.
- Prefer cheaper items, average price per item $14.
- TEMU customers often shop at other low-cost retailers.
- Shein customers prefer fashion and beauty stores.
Will TEMU continue to grow and dominate the French market?
